How does BeefLedger promote responsible token ownership?

Mission

BeefLedger is driven by a belief that consumers and all supply chain participants can benefit from greater transparency and streamlined transactions in the beef supply chain. Food safety and fraud concerns are massive issues in markets all over the world. BeefLedger’s mission is to develop and commercialise an integrated blockchain-enabled beef provenance and smart contracting payments regime that streamlines payments and strengthen consumer confidence in product credentialing.

Values

Our values are to promote efficiency, fairness, sustainability and the pursuit of excellence across the entire beef supply chain. We believe that we can promote this by enabling the valorisation of data. The $BEEF token is the ecosystem’s medium of value transfer, enabling data to be valorised and supply chain value to be fairly distributed.

Prohibitions

$BEEF tokens are issued on the basis that holders do not use $BEEF tokens for any speculative, illegal or unethical purpose including but not limited to money laundering and funding of terrorism.

Speculation

$BEEF is an exchangeable digital crypto token. This is to ensure market mechanisms can be mobilised to provide sufficient and timely liquidity, at an acceptable relative value, to the ecosystem to enable the production, distribution, and consumption of premium beef. To this end, $BEEF are issued on the basis that holders will not misuse them by participating in speculative investment and market manipulation activities.

Market manipulation activities include, but are not limited to, the following:

• Churning, which is an attempt by a holder or group of holders acting in concert to drive up token value and attract other investors by buying and selling orders at the same price;

• Ramping, which is the creation of activities or information intended to raise the price of the token;

• Token Bashing, which involves the promulgation of false and / or misleading information about $BEEF and the BeefLedger ecosystem and / or companies involved in the ecosystem in an attempt to drive down the relative value of $BEEF;

• Wash trading, which is generating activity to push up the token value by selling and repurchasing the same token;

• Bear raiding, which is an attempt by a token holder or group of holders acting in concert to short sell $BEEF and drive its relative value down, allowing it to be bought back at a lower price and thus make a profit on the difference;

• Cornering, which is purchasing a sufficient volume of $BEEF in order to gain control and establish the price for it; and

• Insider trading, which in this case refers to ecosystem insiders with confidential information about supply chain activities to use that information to their benefit.